Do you want to fix your broken sales-marketing lead funnel? When the sales and marketing team works towards a common goal and effectively alongside one another, it benefits the business with more closing deals and more sales.
The better your sales, the more business you will conduct. Also, fixing or optimizing the sales funnel can help you push a higher percentage of prospects through each stage and thus increase revenue.
Let’s dive into the sale funnel in more depth and understand how to achieve a higher rate of conversions with a few tweaks.
What is Sale Funnel?
A sale funnel is a process that a user goes through from the 1st interaction until they turn into a customer. It is a flow between internet browsers and customers or buyers.
In general, a sales funnel is made up of 4 States – starting with generating awareness, creating interest and evaluation, building desire and taking action.
How to Fix your Broken Sales Funnel?
Top 7 ways to optimize your broken sales funnel for success or to create a smoother conversion path are given below:
➣ Know Your Audience– Everything begins with the audience; you need to know about your prospects – the better you understand them, the easier it is to sell them. Build personas and conduct competitors research (market leaders) to understand their traffic source and their top-performing content that resonates with the audience.
➣ Create Educational Content to Answer Questions – When you educate users on a problem, it builds immediate trust and positions you as an expert in the subject. Use keywords and questions that your target personas are searching for on the internet.
➣ Use Engaging Media: Once you have prospects attention, you need to work hard to retain the attention by using engaging media to educate prospects about your goods or services. In this phase, the more you help prospects understand why you are better, the higher the chances of getting a conversion.
➣ Reviews/Testimonials & Customer Stories: Trust plays a vital role in successfully building your sales funnel. Luckily there are reviews, testimonials and customer success stories that helps in building a healthy relationship. Feature those reviews alongside your product and shout about it as much as possible.
➣ Use of Strong CTA’s – Very simple but often overlooked aspect, make sure to use strong CTA’s (call-to-action) as it’s a great way to optimize sales funnel. Be clear and straight to the point using a strong CTA – which encourage prospects to take the action you want them to take.
➣ Reduce Friction on Checkout Page – Be flexible because most prospects drop out due to the following:
- High Shipping Cost
- Unable to Checkout as Guest.
- A long or complicated checkout process
- Unclear Policy Returns
- Limited Payment Options
Make sure you go through all of these and be flexible, transparent, and give the prospect more freedom.
➣ Be on-hand to help out – Make sure you are just a text away whenever prospects need your help using chat or direct hotline no. If not, use automated chat to answer the most frequently asked questions and if prospects have a complete query in all together – Get their details and follow back ASAP.
Conclusion
Keeping in mind these small tips, you can build a healthy sales funnel that provides easy streamline for a prospect and results in less bounce rate and higher conversion rate.
Note: Your website may start giving server errors, so make sure to continuously monitor website uptime, broken links and fix them as soon as you discover them.
For more information – Attend upcoming marketing event and learn from industry experts.
References:
Varagouli, E. (2020, April 23). 9 Ways to Make Your Sales Funnel Convert Better. Semrush Blog. https://www.semrush.com/blog/make-sales-funnel-convert-better/
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