Are you looking for the most common and effective marketing strategies to generate leads and drive sales to your Business? In this section, you will find marketing tactics designed to help B2B and B2C. Learn strategies that best match your marketing needs and drive growth.
This article will help you find marketing strategies – Good for Business to Business (B2B) and Business to Customers (B2C).
These marketing strategies are business-oriented hit and trial and backed up with research from various trusted sources and market leaders such as HubSpot Research, Statistics and drift.
Marketing Tips for B2B
The most common and successful B2B marketing strategies irrespective of industry are:
- Content Marketing – It draws prospects through the sales funnel and builds credibility by educating users with relevant information to influence buying behaviour.
- Inbound Marketing – It leverages the strength of attracting, engaging and delighting customers by producing and providing more meaningful content.
- Social Media Marketing – Businesses use social media to provide valuable content and generate awareness or increase lead generation.
- Search Engine Optimization– It is a process of increasing awareness by ranking organically on search engines.
- PPC/Search Engine Marketing– SEM is a tool to increase visits to a website, and advertisers need to pay per click.
- ABM & Retargeting – Account-based marketing focuses on a highly personalized campaign and focuses on recapturing the attention of “window shoppers.”
- Affiliate– It encourages people to promote a brand’s goods or services and get an incentive to sell goods or services made by them.
Marketing Tips for B2C
The most effective Business to consumer marketing strategies is given below and in no particular order.
- Social Network and Viral Marketing – Social networks marketing focus on gaining customers and market insights. Creating valuable content increases visibility and traffic, influencing users to share it with others.
- Email Marketing – It focuses on targeting specific prospects to influence purchase decisions as per their affinity or in-market interest.
- Direct Selling – Direct selling is a face to face relationship-building technique where sale agents sell products by demonstrating products away from the store.
- Conversational Marketing – It is a real-time interaction via chatbot or real agent that helps provide the right information to prospects or customers at the right time. It is effective for B2C, especially because it scales customer service and initiates conversions since relationships are quicker.
- Earned Media/PR – Earned media or free media is publicity that’s gained organically and created via social media testimonial, a tv, word of mouth. It cannot be owned or bought.
- Story Telling – It uses a familiar conversation format to connect with consumers emotionally. It helps a brand in weaving a memorable tale about a company and its vision and values.
- Cause Marketing – It emphasizes enhancing brand reputation. It’s a cooperative effort between a profitable business and a non-profit organization to benefit and promote them on social or charitable cause mutually.
Conclusion:
Irrespective of business nature: B2B and B2C need to explore and equip these marketing tactics to grow their business. Successful integration of all marketing strategies could help a company build strong brand awareness and brand in the market.
All marketing strategies work best when applied together. Also, one marketing activity has some impact on others either direct or in-direct. Creating awareness through paid media could also influence the audience to search for that brand on search engines and increase organic traffic.
For more information – Attend upcoming marketing event and learn from experts.
References:
Woschnick, V. (2018, February 7). Top 10 Most Effective Marketing Strategies. Weidert Group, Inc. https://www.weidert.com/blog/top-10-most-effective-marketing-strategies
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